Wrangler’s golden decade of denim is the ‘70s, when its western roots were catapulted into the urban stratosphere. To this day, this period more than any other is seen to have been the one that laid the foundations of modern Wrangler design, quality, and culture. Wrangler remains at the pinnacle of ‘classic’, something that will never fade away. Trends have come and trends have gone, but our focus has remained the same; It’s all about the jeans. This is a non compromising position that has given the brand iconic status.