It all started in Stockholm, Sweden in 2004 - when 3 friends who opened a small store called ‘Weekdays’ decided to make some jeans for their friends and loyal customers, and to offer them at shockingly low prices. 800 pairs of this unisex, black skinny jean with the unmistakable skull logo sold out within 2 weeks. By January 2005, Cheap Monday items were sold to selected stores across Sweden as well as abroad. Today the Cheap Monday range has grown to include Mens & Womens denim, fashion, shoes, sunglasses, underwear & accessories.
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