Over thirty years later Stüssy has remained true to it’s So-Cal roots, dreaming up easy to wear, from the beach-to-the-street apparel and accessories to help you keep that good vibe going. The early success of the brand has been attributed to its popularity in the hip-hop and DJ scenes. The brand was also embraced by skaters, punks, hipsters, and other street subcultures. Stussy's raw and modern aesthetic soon developed into the next generation of new wave beach culture. Today Stussy remains a leader in the high street world.