The LEVI’S® brand epitomizes classic American style and effortless cool. As the inventor of the category, the LEVI'S® brand continues to define jeanswear with the widest range of products available. Generations have worn LEVI'S® jeans as a symbol of freedom and expression in the face of adversity, challenge and social change. The LEVI’S® brand appreciates what makes all of us unique and encourages freedom and individuality. Find the classics and the latest in denim styles and washes in LEVI’S® jeans and jackets at General Pants.