Dr Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Founded by the Graah family in 2004, the label has branched out from creating jeans to designing full collections. With jeans still at the heart of Dr Denim, the design philosophy is to create pieces that can be worn at any time. A pair of jeans can begin with a fleeting impression in town. An apparently insignificant film experience. Small, odd impressions that trigger ideas, which lead to a whole chain of thought that finally ends up on the sketch pad.