Global Trend Hunters General Pants Co has officially unveiled its latest innovation in the retail space. An Australian-first digital initiative, General Pants Kiosks are set to change and enhance the shopping in-store experience for Australian consumers.
Displayed on Apple iPads, the General Pants interactive Kiosks fuse music, fashion, social media and cross the divide between in-store and online shopping to create an experience that guides, informs and entertains consumers.
General Pants CEO Craig King said of the launch “There are plenty of buzz words going around, omni –channel, bricks and clicks, user experience etc. Rather than fall into a category we took a step back and focused on what our customers were doing? We asked ourselves what are we doing for them, how can we better communicate our stories and how do we enrich their experience? Our responses helped conceptualise the kiosks"
What’s exciting about retail now is that technology has caught up to imagination. This opens the door to endless possibilities but rather than drown your customers in tech it’s a chance to seamlessly engage them in your brand whilst merging with current social phenomenons. We have taken key insights we have learnt in recent years and used these to develop the Kiosks. We have made sure they encompass everything our consumer has been asking for, including social integration, time poor options for shopping, peer to peer shopping, music, fashion, technology and entertainment all curated by the ‘global trend hunters’ the General Pants team.”
The Kiosks will initially be installed in 10 General Pants stores across NSW and rolled out to their 47 stores nationally by February 2014
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