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Excuse Us Whilst We Freshen Up!

Since its inception in 2008, the bubble originated as a mentoring program for young creatives. The idea was to connect the dots by offering a platform for artistic prodigies to present and promote their works to the greater world both on and offline.

General Pants has exposed over 5,500 artworks from over 3,300 local and international artists, with many designs proudly used in General Pants own in-store and marketing collateral. Not to mention the community's exclusive record label Major Label. A singles-only initiative, Major Label signs one unearthed music act bi-monthly, releasing a track and inviting signed acts to play at General Pants parties and VIP launches.

We are currently making the bubble bigger and better and it will be back shortly. In the interim, if you have any ideas on how we could make the bubble better, or you have an idea for a Bubble challenge, we would love to hear from you. Email us at editor@generalpantsgroup.com

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